IndexUNI: Database of University Articles

We love to hate 'em -- so just how effective are they?

Article Summary
Dennis Clayson says people have a love-hate relationship with television ads. Advertisers try to break through the barrage of advertising, but research often proves consumers don't buy everything "as seen on TV."
Subject(s)
Type Publication Issue Volume Number page
News Public Relations News Release Monday, May 15, 1989 1988 473 1

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