| Article Summary | Professor Al Pelham explains how beer advertising campaigns, such as "Spuds McKenzie", are designed to influence women drinkers. |
|---|---|
| Subject(s) |
New beer ads reflect increase in beer consumption among women
| Type | Publication | Issue | Volume | Number | page |
|---|---|---|---|---|---|
| News | Public Relations News Release | Thursday, January 21, 1988 | 1987 | 227 | 1 |
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