IndexUNI: Database of University Articles

Slacktivism to the rescue!

Article Summary
The breast cancer awareness campaign has been turned into a cheap marketing campaign, according to the author. Slogans and the pink campaign have taken away from fundraising and research activities.
Author(s)
Boeckmann--Trevor Paul (Student--2007)
Subject(s)
Cancer
Research
Type Publication Issue Volume Number page
Column Northern Iowan Friday, November 12, 2010 107 22 7

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