Slacktivism to the rescue!

Article Summary:
The breast cancer awareness campaign has been turned into a cheap marketing campaign, according to the author. Slogans and the pink campaign have taken away from fundraising and research activities.
Author:
Boeckmann--Trevor Paul (Student--2007)
Subject(s):
Cancer
Research

Type Publication Issue (click for contents) Vol Num Page
Column Northern Iowan 107 22 7