"Let Customer Do It," sales expert advises
Article Summary:
A good salesman--like a good football coach--keeps something in reserve. That something is at least one good selling point. Assistant Professor Leonard Keefe stressed four other points as major one in building a successful sale.
| Type | Publication | Issue | Vol | Num | Page |
|---|---|---|---|---|---|
| News | Public Relations News Release | 1950 | 112 | 1 |