Cassel--Sheila (Student--1990)
Displaying 1 - 2 of 2 in reverse chronological order
| # | Title | Date | Summary |
|---|---|---|---|
| 1 | Food ads targeting women are more likely to mention diet and health claims than price or quality, according to University of Northern Iowa marketing Public Relations News Release 1989:625, p.1 |
A study conducted found that in the 1960s and 1970s, price, quality, taste and consumer satisfaction claims far outnumbered diet and health claims. It changed later in the 1970s, partly due to the negative publicity surrounding cyclamate. | |
| 2 | UNI Marketing students, professor, survey food ads in women's magazines. Public Relations News Release 1989:625, p.1 |
Food advertisements targeting women increasingly use diet and nutrition claims to get their attention, according to a recent study completed by assistant professor of marketing Michael Klassen and two senior students, Suzanne Wauer and Sheila Cassel. |