Gupta--Pola B. (Marketing Faculty)
Displaying 1 - 17 of 17 in reverse chronological order
| # | Title | Date | Summary |
|---|---|---|---|
| 1 | Virtual buying and selling Public Relations News Release 2001:533, p.1 |
Pola Gupta will discuss the popularity of buying online. | |
| 2 | 'Tis the season to shoplift Public Relations News Release 2001:212, p.1 |
Pola Gupta will talk about shoplifting and how costly it is to prevent it. | |
| 3 | Pola B. Gupta, Mike Klassen Campus News Network 11:6, p. |
Pola Gupta and Mike Klassen co-authored an article that has been accepted for publication. | |
| 4 | Commercials consume Super Bowl Northern Iowan 95:32, p.13 |
Half-time commercials at the Super Bowl cost over $1 million. | |
| 5 | Paul Chao and Pola Gupta Campus News Network 8:13, p. |
Complete grant for IDOT. | |
| 6 | The ups and downs of paying to put your product on the silver screen Public Relations News Release 1996:220, p.1 |
Companies often purchase the right to place their products in movies. Many times this notice will increase sales. If the scene ends up on the cutting room floor large sums of money are potentiallty lost. | |
| 7 | Pola B. Gupta Campus News Network 7:4, p. |
Writes article on consumer perceptions. | |
| 8 | Pola B. Gupta Campus News Network 6:11, p. |
Presented a co-authored paper "Integrating Consumer Communications Source Effects in Retailing: A Study of Relative Influences". | |
| 9 | Recently/soon to be published: Pola B. Gupta Campus News Network 6:8, p.4 |
Pola B. Gupta had article "Identification of Determinant Attributes: Objective Analogues of Perceptual Constructs" accepted for publication in journal. | |
| 10 | Presentations/lectures: Paul Chao Campus News Network 6:1, p. |
Paul Chao presented marketing papers, one with Pola Gupta. | |
| 11 | Pola B. Gupta Campus News Network 4:8, p.3 |
Pola B. Gupta presented paper on pharmaceuticals. | |
| 12 | Pola B. Gupta Campus News Network 3:10, p.4 |
Publishes article on market efficiency. | |
| 13 | Pola B. Gupta Campus News Network 3:1, p.4 |
Presents paper on determinant objective attributes. | |
| 14 | Pola B. Gupta Campus News Network 2:21, p. |
Presents paper on price-quality relationship. | |
| 15 | Pola B. Gupta Campus News Network 2:16, p. |
Publishes article on consumer choices. | |
| 16 | Pola B. Gupta Campus News Network 2:10, p. |
Writes paper on health care decisions. | |
| 17 | Pola B. Gupta Campus News Network 2:4, p. |
Publishes paper on price-quality relationship. |