IndexUNI: Database of University Articles

Gupta--Pola B. (Marketing Faculty)

Displaying 1 - 17 of 17
Title Date Summary
1 Virtual buying and selling
Public Relations News Release 2001:533, p.1
7/1/2002 Pola Gupta will discuss the popularity of buying online.
2 'Tis the season to shoplift
Public Relations News Release 2001:212, p.1
11/26/2001 Pola Gupta will talk about shoplifting and how costly it is to prevent it.
3 Pola B. Gupta, Mike Klassen
Campus News Network 11:6, p.Insert 1
10/9/2000 Pola Gupta and Mike Klassen co-authored an article that has been accepted for publication.
4 Commercials consume Super Bowl
Tjelmeland--Emily
Northern Iowan 95:32, p.13
1/29/1999 Half-time commercials at the Super Bowl cost over $1 million.
5 Paul Chao and Pola Gupta
Campus News Network 8:13, p.Insert 3
2/23/1998 Complete grant for IDOT.
6 The ups and downs of paying to put your product on the silver screen
Public Relations News Release 1996:220, p.1
1/13/1997 Companies often purchase the right to place their products in movies. Many times this notice will increase sales. If the scene ends up on the cutting room floor large sums of money are potentiallty lost.
7 Pola B. Gupta
Campus News Network 7:4, p.Insert 1
9/30/1996 Writes article on consumer perceptions.
8 Pola B. Gupta
Campus News Network 6:11, p.Insert 1
2/12/1996 Presented a co-authored paper "Integrating Consumer Communications Source Effects in Retailing: A Study of Relative Influences".
9 Recently/soon to be published: Pola B. Gupta
Campus News Network 6:8, p.4
12/11/1995 Pola B. Gupta had article "Identification of Determinant Attributes: Objective Analogues of Perceptual Constructs" accepted for publication in journal.
10 Presentations/lectures: Paul Chao
Campus News Network 6:1, p.Insert 1
9/5/1995 Paul Chao presented marketing papers, one with Pola Gupta.
11 Pola B. Gupta
Campus News Network 4:8, p.3
12/6/1993 Pola B. Gupta presented paper on pharmaceuticals.
12 Pola B. Gupta
Campus News Network 3:10, p.4
1/25/1993 Publishes article on market efficiency.
13 Pola B. Gupta
Campus News Network 3:1, p.4
9/8/1992 Presents paper on determinant objective attributes.
14 Pola B. Gupta
Campus News Network 2:21, p.Insert 1
8/17/1992 Presents paper on price-quality relationship.
15 Pola B. Gupta
Campus News Network 2:16, p.Insert 1
4/20/1992 Publishes article on consumer choices.
16 Pola B. Gupta
Campus News Network 2:10, p.Insert 2
1/27/1992 Writes paper on health care decisions.
17 Pola B. Gupta
Campus News Network 2:4, p.Insert 2
10/14/1991 Publishes paper on price-quality relationship.

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