We love to hate 'em -- so just how effective are they?
Article Summary:
Dennis Clayson says people have a love-hate relationship with television ads. Advertisers try to break through the barrage of advertising, but research often proves consumers don't buy everything "as seen on TV."
Subject(s):
| Type | Publication | Issue | Vol | Num | Page |
|---|---|---|---|---|---|
| News | Public Relations News Release | 1988 | 473 | 1 |