IndexUNI: Database of University Articles

Clayson--Dennis E. (Marketing Faculty)

Displaying 1 - 50 of 58
Title Date Summary
1 Letter to the editor: A few questions
Clayson--Dennis E. (Marketing Faculty)
Northern Iowan 115:15, p.03
10/15/2018 Dennis Clayson, a professor in the College of Business, writes a series of questions in response to an article regarding Kavanaugh's confirmation to the United States Supreme Court Justice.
2 LTE: Marketing prof calls for tuition solutions
Frasher--Iris (Student--2013), Clayson--Dennis E. (Marketing Faculty)
Northern Iowan 114:3, p.03
8/31/2017 In a Letter to the Editor, Dennis Clayson, gives a response to the article on August 24, "Reynolds criticizes tuition hikes". Clayson thinks politicians and administrators should not ask for more tuition hikes and instead cut the cost of "extras' that students may or may not use; photo.
3 LTE: CBA instructor defends athletics
Scully--George (College of Business Administrator)
Northern Iowan 114:2, p.3
8/28/2017 In a Letter to the Editor, George Scully makes a counter argument to Dennis Clayson's argument that UNI should get rid of their athletic programs; photo.
4 UNI professor researches effects of texting in class
Peterson--Caitlin Anne (Student--2011)
Northern Iowan 110:7, p.4
9/20/2013 UNI professor Dennis Clayson, wrote an article based on his research regarding texting entitled "An Introduction to Multitasking and Texting: Prevalence and Impact on Grades and GPA in Marketing Classes."
5 UNI professor's research finds texting in class results in lower grades
Public Relations News Release 2012:312, p.1
6/4/2013 Professor Clayson's article finds students who texted in class receive lower grades. Studies show most students thought they could multitask, but Clausen said the idea is largely untrue. Teachers will need to consider how they will handle texting.
6 Marketing professor wins best paper award
Kintzel--Scott Elliott (Student--2009)
Northern Iowan 108:30, p.1
1/24/2012 Dennis Clayson received the best paper award from the Marketing Education Review for his paper dealing with truthfulness behind student evaluations. The paper was co-authored with Debra Haley from Southeastern Oklahoma State; photo.
7 Students' grades go up , effort goes down
Anderson--John David (Student--2008)
Northern Iowan 106:21, p.1
11/10/2009 Grade inflation cited as having a negative effect on student motivation and is one of many symptoms of a decline in academic rigor; photo.
8 'Grade Inflation' to be the topic of next UNI 'News Talk'
Public Relations News Release 2009:152, p.1
11/4/2009 Presenter and discussion leader Dennis Clayson, professor of marketing and Courier columnist, will discuss trends and possible causes of grade inflation in the classroom.
9 UNI graduation in China is first UNI graduation ceremony held outside United States; June 18 event marks Robert D. Koob's last official duty
Public Relations News Release 2005:0, p.1
6/13/2006 Forty-five students will be taking part in the ceremony.
10 Teacher evaluations create classroom popularity contest; research confirms link between students' grades and how they evaluate their instructors
Public Relations News Release 2005:0, p.1
6/5/2006 Semester-long study at UNI showed link between good grades and positive opinion about instructor.
11 Students grading the graders
Keiser--David A. (Student--2002)
Northern Iowan 99:35, p.11
2/11/2003 Dennis Clayson claims that negatively impacted students are more likely to visit and post messages at
12 Do teacher evaluations make the grade?
Cisco--Laura (Student--2001-2003)
Northern Iowan 99:29, p.1
1/17/2003 Teacher evaluations filled out by students help to define the performance of an instructor.
13 Olympic ads with an attitude
Public Relations News Release 2001:301, p.1
2/18/2002 Dennis Clayson will talk about the advertising techniques present in the Olympics commercials.
14 The impact of more DINK (Double-Income, No Kids) households
Public Relations News Release 1997:135, p.1
11/27/1997 UNI Associate Professor of Marketing Dennis Clayson says the number of double-income households without children will increase with the shift away from an agricultural society.
15 Putting a block on telemarketers and junk mail
Public Relations News Release 1997:87, p.1
10/23/1997 UNI Associate Professor of Marketing Dennis Clayson will make presentation on the downsides of direct marketing.
16 The politics of counting people
Public Relations News Release 1997:12, p.1
8/28/1997 UNI Professor of Marketing Dennis Clayson discusses the pros and cons of methods of counting residents for the United States census.
17 Spoofing the survey in the name of political correctness
Public Relations News Release 1996:468, p.1
7/10/1997 Professor Clayson talks about the accuracy of surveys.
18 Americans now indulging in inconspicuous consumption
Public Relations News Release 1996:415, p.1
5/15/1997 Professor Clayson talks about people's spending habits changing with the times.
19 'Political correctness' changes with time
Clayson--Dennis E. (Marketing Faculty)
Northern Iowan 93:52, p.6
4/22/1997 Clayson responds to Estling's April 4 letter on political correctness.
20 Looking into gender of our words reveals our culture
Northern Iowan 93:47, p.7
4/4/1997 Our language reveals cultural beliefs.
21 Baby Boomers and Generation X: why do we categorize ourselves
Public Relations News Release 1996:281, p.1
2/20/1997 Professor Clayson talks about why people categorize generations.
22 Baby boomers experiencing their own generation gap
Public Relations News Release 1996:18, p.1
9/2/1996 Dennis Clayson remarks on the growing rift in the baby boom generation.
23 Dennis Clayson
Campus News Network 6:13, p.Insert 2
3/11/1996 Presented paper about student classroom ethics and student Tamara Pederson had research project accepted for presentation.
24 Dennis Clayson
Campus News Network 6:13, p.Insert 2
3/11/1996 Invited to be a panelist in a session on "Acquiescence, Abdication and Accommodation".
Campus News Network 6:13, p.2
3/11/1996 Overview of Iowa Waste Reduction Center activities.
26 Michael Klassen and Dennis Clayson
Campus News Network 6:13, p.Insert 1
3/11/1996 Co-authored "Perceived Effect of a Salesperson's Stigmatized Appearance on Store Image".
27 From big to small I
Public Relations News Release 1995:25, p.1
9/11/1995 Enrollment declined in business schools during the 1990's.
28 From big to small II
Public Relations News Release 1995:25, p.1
9/11/1995 As technology gets bigger, corporate America gets smaller.
29 Dennis Clayson and Steve Corbin
Campus News Network 5:21, p.5
7/31/1995 Presented special session workshop on downsizing American business schools at conference.
30 New UNI instructor evaluations next fall; old form 'too vague', new forms avoid confusion
Hogan--John M. (Class of 1994)
Northern Iowan 89:48, p.1
3/30/1993 Faculty and administrators give views of new forms and procedure as a whole.
31 Grants will help faculty seek environmental solutions
Northern Iowa Today 21:1, p.6
3/1/1993 New Center awards grants.
32 Grants awarded to UNI faculty and staff
Northern Iowan 89:31, p.6
1/19/1993 IWRC awards grants for environmental projects.
33 Dennis Clayson
Campus News Network 3:9, p.3
1/11/1993 Participates in seminar in Belgium.
34 Grants will help UNI seek environmental solutions
Campus News Network 3:9, p.1
1/11/1993 Description of grant projects.
35 Grants will help University of Northern Iowa seek environmental solutions
Public Relations News Release 1992:271, p.1
12/23/1992 UNI receives grants to work on environmental problems.
36 The breeding ground for depression or a temporary vacation?
Public Relations News Release 1991:418, p.1
2/24/1992 Dennis Clayson's controversial survey reports that unemployed workers see this time as a temporary vacation.
37 Why are "lefties" life spans shorter? The mysteries of left-handedness.
Public Relations News Release 1990:381, p.1
3/4/1991 Recent survey results indicate left-handed people have shorter life spans, but the reasons for preferring use of one hand over the other is unknown.
38 Look deeply into the ad and buy-buy-buy, subliminal advertising.
Public Relations News Release 1990:711, p.1
6/25/1990 Dennis Clayson says he isn't surprised by the new findings, since subliminal messages haven't been proven to be that effective. Advertisers claim they aren't being used, many examples can be found.
39 Could I ask you a few questions? UNI phone survey pro describes process
Public Relations News Release 1989:536, p.1
4/5/1990 Professor Dennis Clayson instructs a course where students gather marketing information through phone surveys.
40 Get ready- get set- return. Consumer confidence often makes the sale.
Public Relations News Release 1989:300, p.1
12/18/1989 Dennis Clayson says consumer confidence is what shoppers are looking for these days. Buyers are more likely to take home the merchandise if they know that the stores will willingly take it back with no questions asked.
41 We love to hate 'em -- so just how effective are they?
Public Relations News Release 1988:473, p.1
5/15/1989 Dennis Clayson says people have a love-hate relationship with television ads. Advertisers try to break through the barrage of advertising, but research often proves consumers don't buy everything "as seen on TV."
42 Make time to market
Northern Iowa Today 17:1, p.8
3/1/1989 Professors Dennis Clayson and Alfred Pelham say that businesses need to devote more time to marketing.
43 Increasing the minimum wage -- winners, losers, and political fallout.
Public Relations News Release 1988:314, p.1
2/27/1989 Dennis Clayson says there could be some political and economic fallout whether or not the wage is raised. He says politicians have the most to gain from the legislation, and adds this type of law often hurts the people it was designed to help.
44 Professor studies teacher evaluations
Woelfel--Jodi (Student--1988-1990)
Northern Iowan 85:29, p.1
12/9/1988 Professor Clayson is studying the effectiveness of evaluation.
45 Mudslinging on the tube- every four years whether we need it or not.
Public Relations News Release 1988:102, p.1
10/17/1988 Dennis Clayson says negative ads may change attitudes if voters can't decide which canidate to support. Many times negative attacks confusr voters and such ads overlook important issues.
46 Study conducted by two University of Northern Iowa marketing professors reveal Iowa firms should spend more time on marketing.
Public Relations News Release 1988:104, p.1
10/14/1988 Study revealed although 62 percent of the executives surveyed ranked marketing number one or two on a five point scale of importance, in terms of time spent actually supervising the marketing function, only 16 percent of the executives indicated important
47 Young consumers hold negative view of obese salespersons in Northern Iowa study.
Public Relations News Release 1988:472, p.1
6/15/1988 College students perceived obese employees as lazy, unkempt, untidy, and lacking ambition, self discipline and self-care, according to Michael Klassen, survey co-director and UNI assistant professor of marketing.
48 Stereotype of unemployed workers' problems called to question.
Public Relations News Release 1988:457, p.1
6/6/1988 Traditionally we have viewed unemployment as a homewreking, marriage straining phenomenon. But a study completed by Dennis Clayson may call into question that stereotype.
49 'License plate advertising' a possibility for Iowa?
Public Relations News Release 1987:305, p.1
3/10/1988 Professor Dennis Clayson discusses the use of license plates as state advertising.
50 Radio News Network Broadcast Briefs
Public Relations News Release 1987:439, p.1
7/23/1987 Ivan Eland explores motorcycle safety. Joan Thompson discusses how Iowans are more susceptible to heat exhaustion. Dennis Clayson discusses left-handedness. Tom Ryan analyzes the origins of the names of Iowa towns. Indianola hosts balloon championship.


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