Clayson--Dennis E. (Marketing Faculty)

Displaying 1 - 50 of 59 in reverse chronological order
# Title Date Summary
1 LTE: Response to "A few questions"
Northern Iowan 115:17, p.3
Mohammad Rawwas, a senior management information systems major, writes a letter to the editor in response to the October 15 article by marketing professor Dennis Clayson, "Letter to the editor: A few questions." Clayson's letter was published in response to Albie Nicol's October 11 article "Assault doesn't need to be recounted to be valid." Rawwas discusses Clayton's questions, which related to Supreme Court nominee Brett Kavanaugh's confirmation hearing, sexual assault, and injustice; photo.
2 Letter to the editor: A few questions
Northern Iowan 115:15, p.3
Dennis Clayson, professor in the College of Business, writes a series of questions in response to Albie Nicol's October 11 article regarding Brett Kavanaugh's confirmation to the United States Supreme Court.
3 LTE: Marketing prof calls for tuition solutions
Northern Iowan 114:3, p.3
In a Letter to the Editor, Dennis Clayson, gives a response to the article on August 24, "Reynolds criticizes tuition hikes". Clayson thinks politicians and administrators should not ask for more tuition hikes and instead cut the cost of "extras' that students may or may not use; photo.
4 LTE: CBA instructor defends athletics
Northern Iowan 114:2, p.3
In a Letter to the Editor, George Scully makes a counter argument to Dennis Clayson's argument that UNI should get rid of their athletic programs; photo.
5 UNI professor researches effects of texting in class
Northern Iowan 110:7, p.4
UNI professor Dennis Clayson, wrote an article based on his research regarding texting entitled "An Introduction to Multitasking and Texting: Prevalence and Impact on Grades and GPA in Marketing Classes."
6 UNI professor's research finds texting in class results in lower grades
Public Relations News Release 2012:312, p.1
Professor Clayson's article finds students who texted in class receive lower grades. Studies show most students thought they could multitask, but Clausen said the idea is largely untrue. Teachers will need to consider how they will handle texting.
7 Marketing professor wins best paper award
Northern Iowan 108:30, p.1
Dennis Clayson received the best paper award from the Marketing Education Review for his paper dealing with truthfulness behind student evaluations. The paper was co-authored with Debra Haley from Southeastern Oklahoma State; photo.
8 Students' grades go up , effort goes down
Northern Iowan 106:21, p.1
Grade inflation cited as having a negative effect on student motivation and is one of many symptoms of a decline in academic rigor; photo.
9 'Grade Inflation' to be the topic of next UNI 'News Talk'
Public Relations News Release 2009:152, p.1
Presenter and discussion leader Dennis Clayson, professor of marketing and Courier columnist, will discuss trends and possible causes of grade inflation in the classroom.
10 UNI graduation in China is first UNI graduation ceremony held outside United States; June 18 event marks Robert D. Koob's last official duty
Public Relations News Release 2005:0, p.1
Forty-five students will be taking part in the ceremony.
11 Teacher evaluations create classroom popularity contest; research confirms link between students' grades and how they evaluate their instructors
Public Relations News Release 2005:0, p.1
Semester-long study at UNI showed link between good grades and positive opinion about instructor.
12 Students grading the graders
Northern Iowan 99:35, p.11
Dennis Clayson claims that negatively impacted students are more likely to visit and post messages at www.ratemyprofessor.com.
13 Do teacher evaluations make the grade?
Northern Iowan 99:29, p.1
Teacher evaluations filled out by students help to define the performance of an instructor.
14 Olympic ads with an attitude
Public Relations News Release 2001:301, p.1
Dennis Clayson will talk about the advertising techniques present in the Olympics commercials.
15 The impact of more DINK (Double-Income, No Kids) households
Public Relations News Release 1997:135, p.1
UNI Associate Professor of Marketing Dennis Clayson says the number of double-income households without children will increase with the shift away from an agricultural society.
16 Putting a block on telemarketers and junk mail
Public Relations News Release 1997:87, p.1
UNI Associate Professor of Marketing Dennis Clayson will make presentation on the downsides of direct marketing.
17 The politics of counting people
Public Relations News Release 1997:12, p.1
UNI Professor of Marketing Dennis Clayson discusses the pros and cons of methods of counting residents for the United States census.
18 Spoofing the survey in the name of political correctness
Public Relations News Release 1996:468, p.1
Professor Clayson talks about the accuracy of surveys.
19 Americans now indulging in inconspicuous consumption
Public Relations News Release 1996:415, p.1
Professor Clayson talks about people's spending habits changing with the times.
20 'Political correctness' changes with time
Northern Iowan 93:52, p.6
Clayson responds to Estling's April 4 letter on political correctness.
21 Looking into gender of our words reveals our culture
Northern Iowan 93:47, p.7
Our language reveals cultural beliefs.
22 Baby Boomers and Generation X: why do we categorize ourselves
Public Relations News Release 1996:281, p.1
Professor Clayson talks about why people categorize generations.
23 Baby boomers experiencing their own generation gap
Public Relations News Release 1996:18, p.1
Dennis Clayson remarks on the growing rift in the baby boom generation.
24 IWRC
Campus News Network 6:13, p.2
Overview of Iowa Waste Reduction Center activities.
25 Dennis Clayson
Campus News Network 6:13, p.
Invited to be a panelist in a session on "Acquiescence, Abdication and Accommodation".
26 Michael Klassen and Dennis Clayson
Campus News Network 6:13, p.
Co-authored "Perceived Effect of a Salesperson's Stigmatized Appearance on Store Image".
27 Dennis Clayson
Campus News Network 6:13, p.
Presented paper about student classroom ethics and student Tamara Pederson had research project accepted for presentation.
28 From big to small II
Public Relations News Release 1995:25, p.1
As technology gets bigger, corporate America gets smaller.
29 From big to small I
Public Relations News Release 1995:25, p.1
Enrollment declined in business schools during the 1990's.
30 Dennis Clayson and Steve Corbin
Campus News Network 5:21, p.5
Presented special session workshop on downsizing American business schools at conference.
31 New UNI instructor evaluations next fall; old form 'too vague', new forms avoid confusion
Northern Iowan 89:48, p.1
Faculty and administrators give views of new forms and procedure as a whole.
32 Grants will help faculty seek environmental solutions
Northern Iowa Today 21:1, p.6
New Center awards grants.
33 Grants awarded to UNI faculty and staff
Northern Iowan 89:31, p.6
IWRC awards grants for environmental projects.
34 Dennis Clayson
Campus News Network 3:9, p.3
Participates in seminar in Belgium.
35 Grants will help UNI seek environmental solutions
Campus News Network 3:9, p.1
Description of grant projects.
36 Grants will help University of Northern Iowa seek environmental solutions
Public Relations News Release 1992:271, p.1
UNI receives grants to work on environmental problems.
37 The breeding ground for depression or a temporary vacation?
Public Relations News Release 1991:418, p.1
Dennis Clayson's controversial survey reports that unemployed workers see this time as a temporary vacation.
38 Why are "lefties" life spans shorter? The mysteries of left-handedness.
Public Relations News Release 1990:381, p.1
Recent survey results indicate left-handed people have shorter life spans, but the reasons for preferring use of one hand over the other is unknown.
39 Look deeply into the ad and buy-buy-buy, subliminal advertising.
Public Relations News Release 1990:711, p.1
Dennis Clayson says he isn't surprised by the new findings, since subliminal messages haven't been proven to be that effective. Advertisers claim they aren't being used, many examples can be found.
40 Could I ask you a few questions? UNI phone survey pro describes process
Public Relations News Release 1989:536, p.1
Professor Dennis Clayson instructs a course where students gather marketing information through phone surveys.
41 Get ready- get set- return. Consumer confidence often makes the sale.
Public Relations News Release 1989:300, p.1
Dennis Clayson says consumer confidence is what shoppers are looking for these days. Buyers are more likely to take home the merchandise if they know that the stores will willingly take it back with no questions asked.
42 We love to hate 'em -- so just how effective are they?
Public Relations News Release 1988:473, p.1
Dennis Clayson says people have a love-hate relationship with television ads. Advertisers try to break through the barrage of advertising, but research often proves consumers don't buy everything "as seen on TV."
43 Make time to market
Northern Iowa Today 17:1, p.8
Professors Dennis Clayson and Alfred Pelham say that businesses need to devote more time to marketing.
44 Increasing the minimum wage -- winners, losers, and political fallout.
Public Relations News Release 1988:314, p.1
Dennis Clayson says there could be some political and economic fallout whether or not the wage is raised. He says politicians have the most to gain from the legislation, and adds this type of law often hurts the people it was designed to help.
45 Professor studies teacher evaluations
Northern Iowan 85:29, p.1
Professor Clayson is studying the effectiveness of evaluation.
46 Mudslinging on the tube- every four years whether we need it or not.
Public Relations News Release 1988:102, p.1
Dennis Clayson says negative ads may change attitudes if voters can't decide which canidate to support. Many times negative attacks confusr voters and such ads overlook important issues.
47 Study conducted by two University of Northern Iowa marketing professors reveal Iowa firms should spend more time on marketing.
Public Relations News Release 1988:104, p.1
Study revealed although 62 percent of the executives surveyed ranked marketing number one or two on a five point scale of importance, in terms of time spent actually supervising the marketing function, only 16 percent of the executives indicated important
48 Young consumers hold negative view of obese salespersons in Northern Iowa study.
Public Relations News Release 1988:472, p.1
College students perceived obese employees as lazy, unkempt, untidy, and lacking ambition, self discipline and self-care, according to Michael Klassen, survey co-director and UNI assistant professor of marketing.
49 Stereotype of unemployed workers' problems called to question.
Public Relations News Release 1988:457, p.1
Traditionally we have viewed unemployment as a homewreking, marriage straining phenomenon. But a study completed by Dennis Clayson may call into question that stereotype.
50 'License plate advertising' a possibility for Iowa?
Public Relations News Release 1987:305, p.1
Professor Dennis Clayson discusses the use of license plates as state advertising.