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Public Relations News Release
Diet and Health Claims of Food Ads- Study Finds Dramatic Increase.
Diet and health claims of food ads- study finds dramatic increase.
Article Summary:
Michael Klassen found that magazine ads for food now are more likely to emphasize diet and health claims rather than price or quality factors.
Author(s)
None specified
Subject(s):
Klassen--Michael L. [Marketing Faculty]
Type
Publication
Issue
Vol
Num
Page
News
Public Relations News Release
Monday, May 14, 1990
1989
636
1