Klassen--Michael L. (Marketing Faculty)

Displaying 1 - 50 of 50

	Title	Date	Summary
1	Panelists tackle the idea of the 'modern family' Tjossem--Kirsten Ruth (Student--2011) Northern Iowan 109:44, p.9	3/29/2013	Professor Chananie-Hill's feminist theories in the social sciences class held a modern parenthood panel. This panel addressed varying ideas of what makes up a modern family. Raising children in a same-sex family was a popular discussion topic.
2	UNI College of Business Administration announce faculty awards Public Relations News Release 2007:156, p.1	9/13/2007	Biographical profiles of award recipients.
3	Say it with an ad Public Relations News Release 2002:284, p.1	1/27/2003	Internet advertising will be explored.
4	Food for thought or though for food? Public Relations News Release 2002:132, p.1	10/21/2002	Michael Klaussen will talk about the food industry and its part in the increase of overweight Americans.
5	Advertisers await revenue rebound Public Relations News Release 2001:414, p.1	4/8/2002	Michael Klassen will talk about the advertising revenues that have been recently began an upward swing again.
6	Prime time alcohol ads back on TV Public Relations News Release 2001:71, p.1	1/14/2002	Michael Klassen will discuss the recent controversy about liquor ads on television.
7	Primetime alcohol Public Relations News Release 2001:260, p.1	1/14/2002	Michael Klassen will discuss the new controversy over liquor ads on television.
8	Advertising after the attacks Public Relations News Release 2001:166, p.1	10/22/2001	Michael Klassen will talk about the newest marketing techniques that have developed as a result of the terrorist attacks.
9	Ads between ads Public Relations News Release 2000:400, p.1	5/7/2001	Michael Klassen will talk about advertising on television.
10	Mike Klassen Campus News Network 11:6, p.Insert 2	10/9/2000	Mike Klassen presented research in Portugal.
11	Mike Klassen Campus News Network 11:6, p.Insert 1	10/9/2000	Mike Klassen had two articles accepted for publication.
12	Pola B. Gupta, Mike Klassen Campus News Network 11:6, p.Insert 1	10/9/2000	Pola Gupta and Mike Klassen co-authored an article that has been accepted for publication.
13	Mike Klassen Campus News Network 10:17, p.Insert 1	4/17/2000	Mike Klassen will publish an article.
14	Mike Klassen and Mohammed Rawwas Campus News Network 10:17, p.Insert 1	4/17/2000	Mike Klassen presented a paper on promoting higher education. Also Mike Klassen and Mohammed Rawwas presented a paper on auto advertisements.
15	UNI professor makes national television Steffes--Christie Northern Iowan 92:49, p.1	4/12/1996	Michael Klassen's studies relating to obesity catch eye of "Dateline NBC"' photo.
16	Michael Klassen Campus News Network 6:13, p.Insert 2	3/11/1996	Interviewed by NBC News Magazine about research on size discrimination in the workplace and was then interviewed by Dateline NBC.
17	Michael Klassen and Dennis Clayson Campus News Network 6:13, p.Insert 1	3/11/1996	Co-authored "Perceived Effect of a Salesperson's Stigmatized Appearance on Store Image".
18	The sexist sales pitch Public Relations News Release 1995:182, p.1	1/22/1996	UNI prof finds ads in Ms Magazine more sexist than Playboy.
19	Recently/soon to be published: Michael L. Klassen and Kathleen Porter Campus News Network 6:6, p.3	11/13/1995	Michael L. Klassen and Kathleen Porter co-authored article on sales tax and mail order shoppers.
20	Many are coming forward Public Relations News Release 1995:106, p.1	10/30/1995	The Americans with Disabilities Act has given obese people more legal firepower.
21	Presentations/lectures: Michael L. Klassen Campus News Network 6:3, p.3	10/2/1995	Michael L. Klassen presented paper on verbal information in advertising and was visiting professor at Klagenfurt University in Austria.
22	Recently/soon to be published: Michael L. Klassen and Kathleen Porter Campus News Network 5:12, p.Insert 1	2/27/1995	Michael L. Klassen and Katherine Porter co-authored article in "Journal of Direct Marketing."
23	Awards/honors/service: Michael Klassen Campus News Network 5:10, p.Insert 2	1/30/1995	Michael Klassen of marketing was interviewed for a segment of NBC's "Dateline".
24	Recently published: Michael Klassen and Gordon Patzer Campus News Network 5:3, p.Insert 1	10/3/1994	Michael Klassen and Gordon Patzer co-authored article on consumer ethics.
25	Professional leaves announced Campus News Network 4:14, p.1	3/14/1994	Fall, spring, and academic year leaves are announced for 1994-1995.
26	Recently/soon to be published: Michael L. Klassen and Kathleen K. Port Campus News Network 4:14, p.3	3/14/1994	Michael L. Klassen and Katherine K. Port published article on sales tax.
27	Summer fellowships announced Campus News Network 4:12, p.1	2/14/1994	Summer fellowship award winners are announced.
28	Michael L. Klassen and Kathleen Porter Campus News Network 4:3, p.4	9/27/1993	Michael Klassen and Kathleen Porter will be awarded best paper for their research on the effects sales tax has on mail order buying decisions.
29	Mini-grants provide for infusion of technology Campus News Network 3:17, p.1	5/3/1993	Roster of winners and their topics of research.
30	Mike Klassen Campus News Network 3:14, p.4	3/22/1993	Selected to visiting professor program.
31	Michael L. Klassen Campus News Network 3:1, p.4	9/8/1992	Writes article on physical appearance.
32	Faculty promotions and tenure granted to University of Northern Iowa faculty by Board of Regents Public Relations News Release 1991:540, p.1	4/6/1992	UNI faculty promotions and tenure appointments announced.
33	Tony McAdams, Farzad Moussavi, and Michael Klassen Campus News Network 2:14, p.4	3/23/1992	Publish paper on employee appearance.
34	Michael L. Klassen Campus News Network 2:10, p.Insert 2	1/27/1992	Writes paper on magazine images.
35	From soup to nuts you can get it from a catalog. Public Relations News Release 1991:79, p.1	9/23/1991	Shopping from catalogs has increased tremendously.
36	Michael L. Klassen and Karen A. Glynn Campus News Network 2:2, p.Insert 1	9/16/1991	Publish paper on catalogue loyalty.
37	UNI professor conducts study to find answers; is Playboy belittling women through its ads? Hahn--Jessica J. (Class of 1995) Northern Iowan 87:43, p.8	3/5/1991	Professor Klassen will present findings on gender in advertising.
38	"Celebrating Women Month" activities planned for February and March by University of Northern Iowa Women's Studies Program Public Relations News Release 1990:336, p.1	2/5/1991	UNI will observe Women's History Month in March preceded by a kickoff event in February. Guest artists include Margaret Lucia and Julie Simson.
39	Michael L. Klassen Campus News Network 1:9, p.4	1/14/1991	Invited to present research on use of computers in small firms.
40	Michael L. Klassen Campus News Network 1:8, p.4	12/10/1990	Publishes paper.
41	Michael Klassen Campus News Network 1:3, p.2	10/1/1990	Publishes two articles on perceptions of appearance.
42	Diet and health claims of food ads- study finds dramatic increase. Public Relations News Release 1989:636, p.1	5/14/1990	Michael Klassen found that magazine ads for food now are more likely to emphasize diet and health claims rather than price or quality factors.
43	Food ads targeting women are more likely to mention diet and health claims than price or quality, according to University of Northern Iowa marketing Public Relations News Release 1989:625, p.1	5/7/1990	A study conducted found that in the 1960s and 1970s, price, quality, taste and consumer satisfaction claims far outnumbered diet and health claims. It changed later in the 1970s, partly due to the negative publicity surrounding cyclamate.
44	UNI Marketing students, professor, survey food ads in women's magazines. Public Relations News Release 1989:625, p.1	5/7/1990	Food advertisements targeting women increasingly use diet and nutrition claims to get their attention, according to a recent study completed by assistant professor of marketing Michael Klassen and two senior students, Suzanne Wauer and Sheila Cassel.
45	Poor communication between Iowa bankers, small business owners has created strained relationship, dampened entrepreneurial spirit, says UNI study Public Relations News Release 1988:529, p.1	8/8/1988	Lenders and borrowers disagree over what factors are important in loan decisions, often misperceiving how the other views various key issues.
46	Iowa bankers, small businessmen at odds: Economic development at risk? Public Relations News Release 1988:493, p.1	7/14/1988	Michael Klassen found that banks and small businesses are often worlds apart in expectations and perceptions.
47	Study: obese workers shunned Northern Iowan 84:64, p.1	7/8/1988	Mike Klassen talks about his research.
48	Young consumers hold negative view of obese salespersons in Northern Iowa study. Public Relations News Release 1988:472, p.1	6/15/1988	College students perceived obese employees as lazy, unkempt, untidy, and lacking ambition, self discipline and self-care, according to Michael Klassen, survey co-director and UNI assistant professor of marketing.
49	Northern Iowa professor: women's self-perceptions warped. Public Relations News Release 1988:457, p.1	6/6/1988	Michael Klassen studied the self perception of body weight among men and women, and found that women were far more likely to over-estimate their own size and weight.
50	Obesity seen as a possible detriment to businesses. Public Relations News Release 1988:452, p.1	5/30/1988	Michael Klassen studied the perceptions of some 1,000 young consumers, and found that most of them believed that obese salesperson would not be effective in selling them a product or service, and would reflect poorly on the management of their company.

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