Article Summary | A study conducted found that in the 1960s and 1970s, price, quality, taste and consumer satisfaction claims far outnumbered diet and health claims. It changed later in the 1970s, partly due to the negative publicity surrounding cyclamate. |
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Subject(s) |
Food ads targeting women are more likely to mention diet and health claims than price or quality, according to University of Northern Iowa marketing
Type | Publication | Issue | Volume | Number | page |
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News | Public Relations News Release | Monday, May 7, 1990 | 1989 | 625 | 1 |
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